Important PSA: we've received reports of scammers who are posing as Manticore recruiters using a fraudulent email address. Legit emails from Manticore will always come from a manticoregames.com address - note the plural 'games', not singular.
For real roles at Manticore, we'll communicate by official email. We don't use gmail addresses, and we don't ask candidates to switch to a messaging app like Telegram. We do always do video interviews, so you'll see us on camera.
As this is becoming more common in the game industry, we recommend all job hunters carefully note the "from" email of recruiters. Never share your banking information or make a purchase of equipment based on a social media message. If in doubt, reach out to others at the company.

Director/Sr. Director of Product Marketing - Metaverse

Manticore Games® is the developer and operator of the Core™ Metaverse, a premier metaverse platform featuring live events, interactive entertainment, and more than 50,000 games and worlds to play and explore. Manticore Games has received backing from Benchmark Capital, XN, Epic Games, SoftBank Vision Fund 2, Correlation Ventures, BITKRAFT Esports Ventures & BITKRAFT Opportunity Fund, LVP, M Ventures, Tuesday Capital, SV Angel, Arrive (a Roc Nation company), Sapphire Sport.

We are looking for a resourceful and experienced marketing leader to help drive product marketing and player acquisition for Core. You will develop the plans, oversee the campaigns, and take part in the execution of all activities to bring new players to the platform and re-acquire lapsed players. As part of this you will develop targeting, positioning, messaging, and creative, manage promotions and events. You will also oversee the development and management of paid UA programs across all channels. You will take an active part in all branding, market research, PR, social, community, and influencer marketing activities. This role reports directly to the Vice President of Marketing. 

Responsibilities

  • Lead consistent communications for the player marketing team’s plans and key beats throughout the year, ensuring alignment with key stakeholders
  • Assist in development and execution of product positioning and Core branding strategies
  • Oversee consumer events, influencer marketing, and social media marketing
  • Develop, execute, and optimize Core’s user acquisition strategy across all channels, with a focus on PC and mobile as well any other future platforms
  • Manage Core’s retention, engagement, and reengagement campaigns 
  • Create new marketing content (videos, blogs, etc.) to support acquisition and retention activities 
  • Propose and deploy the overall marketing and user acquisition budget
  • Measure the effectiveness of brand, influencers and consumer marketing initiatives and develop insights to optimize campaigns, make recommendations, and track against KPIs
  • Create and direct market, competitive, and user research
  • Work closely with Developer Relations, Product Management, PR, Community Management, and Finance teams
  • Lead, develop and grow an effective team structure 

Requirements

  • 8+ years of game marketing experience with increasing levels of responsibility including campaign management
  • Experience in developing and executing go-to-market strategies on both PC and mobile platforms
  • Proven track record of successfully managing multichannel marketing campaigns, with emphasis on user acquisition and performance marketing efforts
  • Knowledge of social media and influencer marketing
  • Experience managing both internal team members and external vendors for timely, high quality marketing assets
  • Experience in collecting and analyzing customer data to craft messaging
  • Experience in developing the creation of high-quality marketing materials (trailers, art assets, websites, etc), including managing team members and vendors
  • Bachelor’s degree in business administration, marketing, advertising, communications, a related field, or equivalent experience

Pluses

  • Games-as-a-service experience
  • UGC and/or publishing platform experience
  • New IP experience
  • Multi-platform experience (PC, console, and mobile)

Manticore Games provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.