Head of Go-To-Market & Growth

We are looking for an entrepreneurial and experienced marketing leader to lead all aspects of marketing and “go to market” and growth initiatives. You will lead representation and branding of our service to the world as well as within our community of creators and players.

This is a hands-on role with a large business impact, which will include distribution channels, positioning, branding, market research, user research, PR and communications. The role could also potentially oversee Developer Relations and Community Management, depending on the profile of the candidate. You should be a highly creative and data-driven leader as well as an excellent communicator.

To apply, please send a short cover email, including your resume or a link to your updated LinkedIn profile and a link to your portfolio (for art positions) to: JOBS@MANTICOREGAMES.COM

Responsibilities

  • Design and execute a comprehensive, international marketing plan to launch our service platform worldwide
  • Manage PR and Communications with the media and the Manticore community
  • Develop and execute the vision and strategy to achieve Manticore’s business targets through customer-focused and data-driven marketing campaigns across all performance channels, including search, display, social, video, sponsored content, affiliate, and others
  • Design brand positioning and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty
  • Identify value proposition, product positioning, and key messages, write creative briefs to ensure we produce best in class creative, which is consistent across all channels and resonates with consumers
  • Build and deploy grassroots marketing programs to drive creators and players to our service
  • Partner with your peers in Product Management, Community Management and Developer Relations to drive adoption, engagement and revenues
  • Work with Community Management and Creator Relations to create and manage global events to drive new audience and increase engagement across the platform
  • Create and direct market, competitive and user research
  • Drive and optimize our SEO strategy to reach the most relevant audience at the best time to grow our audience
  • Analyze the performance of all marketing programs (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
  • Work with finance to plan and maintain marketing & advertising budget that prioritizes low-spend/high-impact campaigns

Requirements:

  • 10+ years of full-stack marketing and senior leadership experience with business to consumer marketing, ideally in gaming and/or technology products, and strong consumer brand sensibilities
  • Experience with B2B tech marketing a plus
  • Experience launching new AAA games or marketplace platforms to the public
  • Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth
  • History of launching successful campaigns using components of guerrilla, grassroots, and viral marketing
  • Experience building reporting dashboards and synthesizing complex data points and KPIs to generate easy to understand executive reports
  • You have excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
  • Passionate about gaming
  • Demonstrated effective leadership - people management experience is important
  • BA/BS degree in Business, Marketing, Engineering or a related field